Tag Archives: product launch

7 200 000.

Hi folks!

Along with the snow and ice (at least in my home city), December brings with it an unbearable desire to take stock of the past 12 months, to be amazed at what’s been achieved, and to make plans for the future. Then, after a brief pause for festive fun and frolics, it’s time to get back at it (and them!) once again.

Now, to me, one of the most impressive KL projects of the year – among a whole host of them – was the global launch of our free antivirus. In just several months this product has demonstrated curiously extraordinary success, and it’s that success I want to tell you about here today.

Kaspersky FREE was pilot-launched almost two years ago after an intense public discussion about its functionality. For a year and a half we kept a close eye on how the product worked, also on the user feedback thereon, the effectiveness of the protection, competition with our paid products, and so on… and it all confirmed – we were doing things just right! Then, six months ago, we had the global rollout of our freebie!

Half a year: is that a short or a long time? Well, on an uninhabited island it’s a long time, I guess. But for a popular antivirus it’s no time at all. Still, what can you get done in such a short time? Turns out quite a bit, if you put your mind to it…

First off: back to the title of this post: 7.2 million.

7.2 million is the total number of installations of FREE up until December 1, 2017. Around four million of those are active users, which is a real good result for such a new product. In just November FREE was downloaded nearly 700,000 times: around 23,000 times a day. But what’s even more curiously surprising is the loyalty of the users of FREE: some 2.5 times higher than the trial versions of our paid products: 76% of users who install FREE stay with us for several months of more. Woah. That’s a nice fat figure for Christmas ).

Now a little about the effectiveness of FREE

Although the product is loaded with just the basic essentials of protection (for £39.99 you can get the full suite of protective whistles and bells, including VPN, Password Manager, Parental Control, mobile device protection, etc.), it works on the same anti-malware engine as our other consumer products. In 2017 FREE protected its users from almost 250 million cyberattacks, 65 million detections of which occurred thanks to our cloud-based KSN. In just a year the product detected 17.5 million unique malicious programs and ~50 million malicious websites/pages. No wonder then that FREE is regularly and deservedly in among the top ratings in tests and reviews all around the world with enviable regularity.

There are three more things I think will be interesting to you, dear reader.

Read on…

KL AV for Free. Secure the Whole World Will Be.

Hi folks!

I’ve some fantastic, earth-shattering-saving news: we’re announcing the global launch of Kaspersky Free, which, as you may have guessed by the title, is completely free-of-charge! Oh my giveaway!

We’ve been working on this release for a good year-and-a-half, with pilot versions in a few regions, research, analysis, tweaks and the rest of it, and out of all which we deduced the following:

  • The free antivirus won’t be competing with our paid-for versions. In our paid-for versions there are many extra features, like: Parental Control, Online Payment Protection, and Secure Connection (VPN), which easily justify the ~$50 for premium protection.
  • There are a lot of users who don’t have the ~$50 to spend on premium protection; therefore, they install traditional freebies (which have more holes than Swiss cheese for malware to slip through) or they even rely on Windows Defender (ye gods!).
  • An increase in the number of installations of Kaspersky Free will positively affect the quality of protection of all users, since the big-data-bases will have more numbers to work with to better hone the machine learning.

And based on those three deductions we realized we had to do one thing, and fast: roll out a KL freebie all over the planet!

Read on: Global launch plan…

+1 Enterprise Intelligence Service: Introducing Our Cyberthreat X-Ray!

Human beings are a curious lot. It’s in their nature to try and get to the ‘whys’ and ‘hows’ of everything and anything. And this applies in cybersecurity too; in fact – doubly so: getting to the ‘whys’ and ‘hows’ of cyberthreats is the very basis upon which cybersecurity is built; thus, upon which KL is built.

Getting to the ‘whys’ and ‘hows’ for us means meticulously taking apart every cyberattack into its respective constituent pieces, analyzing it all and, if necessary, developing specific protection against it. And it’s always better to do this proactively, based on the mistakes of others, and not waiting until what we protect is attacked.

To solve this challenging task we’ve a slew of intelligence services for enterprises. In this collection of cyber-precision-tools there’s staff training, security intelligence services to come up with detailed information about discovered attacks, expert penetration-testing services, app-audits, incident investigations, and more.

Well now the ‘and more’ includes our new service – KTL (Kaspersky Threat Lookup) – the smart microscope for dissecting suspicious objects and uncovering the sources/tracking histories of cyberattacks, multivariate correlations, and degrees of danger for corporate infrastructure. Quite the X-ray for cyberthreats.

Actually, all our users already has the lite-version of this service. The security rating of a file can also be checked with our home products, but enterprise customers need a deeper, more thorough analysis of threats.

To begin with, KTL can be used to check not only files, but also URLs, IP addresses and domains. It can analyze objects for the hallmarks of targeted attacks, behavioral and statistical specifics, WHOIS/DNS data, file attributes, download chains, and others.

Read on: Special search engine…

Q&A on 11-11.

And now, boys and girls, woo-hoo! Today is a day when woo-hoo’ing seems the most appropriate thing to do. Like this: WOO-HOO!!!

Why, you say?

We’ve officially launched a secure operating system for network devices, industrial control systems, and the IoT. The OS was originally conceived on November 11; that’s why we refer to it by the code name 11-11. It was a very long development cycle, for sure: we worked on the project for 14 solid years and have even run a real-world pilot test roll-out. Now the OS is ready for consumption is available for deployment by all interested parties in a variety of scenarios.

OS has not a single Linux code, is based on a microkernel architecture and allows customers to examine the source code to make sure it has no undocumented capabilities

I’ll spare you all the nerdy detail, but if you do want the techy info – here it is. I’d rather focus on the things we left out of that post, so I’ll answer some frequently asked questions and debunk some myths about our new OS.

Read on: literally not Linux…

Finally, Our Own OS – Oh Yes!

At last – we’ve done it!

I’ve anticipated this day for ages – the day when the first commercially available mass market hardware device based our own secure operating system landed on my desk. And here she is, the beaut.

This unassuming black box is a protected layer 3 switch powered by Kaspersky OS and designed for networks with extreme requirements for data security.

And there’s plenty more in the pipeline where this came from too, meaning the tech will be applied in other Internet-connected bits of kit, aka the Internet of Things (IoT). Why? Because this OS just so happens to be ideal for applications where a small, optimized and secure platform is required.

Read on: Distinctive features…

Features You’d Normally Never Hear About – 2017 Reboot.

We’ve been ‘saving the world’ for, hmmm, now let me see, a good 19 years already! Actually it’s several years longer than that, but 19 years ago was when we registered KL as a (UK) company.

Alas, ‘saving the world’ once and for all and forever just ain’t possible: cyberthreats are evolving all the time, with the cyber-miscreants behind them forever finding new attack vendors across the digital landscape, meaning that landscape will never be 100% safe. However, hundreds of millions of folks all around the world, on different devices and in different life situations, each day have the possibility to protect their privacy and data, safely use online stores and banking, and protect their kids from digital filth, cyber-perverts and con-artists.

ginger-girl

And on our side – the ones doing the protecting – there’s plenty of raison d’être for our experts: each photo rescued from ransomware, every blocked phishing site, each shut down botnet, and every cyber-bandit sentenced to prison: each one = cause for professional satisfaction and pride. It means all the hard work wasn’t for nothing; we really are doing good.

In the struggle against cyber-filth, cyber-perverts and cyber-crooks, we’ve got for you a range continually improved tools.

Read on: Sharper than a Valerian steel sword…

Get Your KICS en Route to Industrial Protection.

Hurray!

We’ve launched our KICS (Kaspersky Industrial CyberSecurity), the special cyber-inoculation against cyber-disease, which protect factories, power plants, hospitals, airports, hotels, warehouses, your favorite deli, and thousands of other types of enterprises that use industrial control systems (ICS). Or, put another way, since it’s rare for an enterprise today to manage without such systems, we’ve just launched a cyber-solution for millions of large, medium and small production and service businesses all around the world!

So what’s this KICS all about exactly? What’s it for? First, rewind…

Before the 2000s a cyberattack on an industrial installation was a mere source of inspiration for science fiction writers. But on August 14, 2003 in northeastern USA and southeastern Canada, the science fiction became a reality:

kaspersky-industrial-security-1Oops

Because of certain power grid glitches, 50 million North Americans went without electricity – some for several hours, others for several days. Many reasons were put forward as to the reasons behind this man-made catastrophe, including unkempt trees, a bolt of lightning, malicious squirrels, and… a side-effect from a cyberattack using the Slammer (Blaster) computer worm.

Read on: Hacked in 60 seconds…

Under the hood – 2015.

We’ve a tradition here at KL (besides the summer birthday bashesNew Year shindigs and the rest, that is). Every summer we launch new versions of our home products. Er, and it’s already the end of summer! (Eh? Where did that go?) So let me give you the highlights of the juiciest new features of our 2015 versions, or, to put it another way – about the latest sly tricks of the cyber-villains that we’ve successfully been busting with our new tech that’s winding its way into KL-2015s :).

All righty, off we go…

Kaspersky Internet Security 2015 - Main Window

What’s new in Kaspersky Internet Security 2015? @e_kaspersky reportsTweet

Read on: The all-seeing eye of Sauron. No more…

A walk across the bridge.

I love San Francisco.

It’s a very nice, pleasant city. Friendly, light, with tasty seafood served in the cafes along the waterfront. The smooth surface of the bay is ploughed by giant ships carrying Chinese consumer goods, its edges are all framed with bridges. Alcatraz, is set in the midst of the watery expanse, watching everything with an invisible eye.

Beautiful! The ideal place for a leisurely stroll.

But what’s the point of discussing its splendor here? There are other things to worry about. Just pics:

San Francisco

Next: combining business with pleasure…

K-LOVE & KISSES 2014 – PART 1.

Hip, hip, hurray! Yee ha! Woo hoo! The latest incarnation of KIS has landed – everywhere (almost)!

As per our long held tradition of launching new kit during the summer months – we’ve now managed to get KIS 2014 officially released in all the main regions of the world and in all the most widely spoken languages. For those interested in KIS itself, go here to download the new version. Upgrade guidelines are here.

And as is also becoming a bit of a tradition early fall, the time has come for me to tell you all what’s in this here new version…

There’s plenty of new stuff in KIS 2014 – with a special emphasis on protection against future threats.

First thing I can say: new stuff – there’s plenty of it. So much so that there’ll be several posts covering the key new features separately, as the low-down on all of them won’t fit into one bite-sized blogpost that won’t send you to sleep…

So, here we go… with post No. 1:

Basically, KIS 2014 packs yet more punch than its already punchy predecessor – KIS 2013 – which even without all this year’s additions was unlucky for no one. The protection provided is harder, better, faster, stronger. KIS has gone under the knife for a nip and tuck complete face-lift of its interface, and the logic of its main operations has been overhauled too.

There are new features to ensure secure online money operations (we’ve beefed up Safe Money); there are new features in Parental Control; there’s integrated protection against malicious blockers; and there are various new performance accelerators and optimizers to make the protection even more invisible and unobtrusive.

kis-2014-main-screenshot-eng-1

But the best feature of all in this version is what we put most effort into: providing protection from future threats, having added to the product – much to the chagrin of cyberswine – several specialized avant-garde technologies (none of which appears to be included in competitors’ products). No, we haven’t used a time machine; nor did we track down cyberpigs and do a Jack Bauer interrogation on them to get to know about their planned mischief. We shamanized, looked into the future, came up with rough calculations of the logic of the development of cyber-maliciousness, and transferred that logic into practice in our new technologies of preventative protection.

Among the preventative measures against future threats I’d like to emphasize the souped-up Automatic Exploit Prevention – two special technologies from our corporate solutions that have been adapted for our home products – ZETA Shield and Trusted Applications mode, plus a built-in proactive anti-blocker.

So how do all these fancy sounding features actually help in daily computer hygiene? Let me start by telling you first about Trusted Applications mode – the world’s first for such technology being featured in a home product providing complex security.

More: Fighting the parcel in ‘pass the parcel’ syndrome…