March 5, 2024
This monster’s still alive and kicking – every year in Barcelona.
Hola amigos!
From Innsbruck, off we flew (with our top awards in our luggage) to Barcelona. Once there, we headed on over to the vast Fira Barcelona venue (awards in hand!) for a monster of an exhibition-conference. And the monster was of course Mobile World Congress (MWC). As usual, everyone who’s anyone in the mobile communications/IT world was there, and it was rammed, noisy and fun! ->
I call it a monster due to its size: like a monster truck, it’s gigantic. It’s also a survivor. For it’s been around since practically year-dot when it comes to large mobile/IT exhibitions-conferences, and hasn’t fallen by the wayside like some of its former “colleagues” like the once-similarly massive CeBIT or COMDEX. MWC has managed to keep up with the times, modernize and diversify; or, to put it simpler – it just became all the more shiny and super-interesting to appeal to a broader audience. ¡Respeto!
Our romance with MWC goes way back – to when it was still known as 3GSM (it became MWC in 2008). Alas, I don’t have much to show for it today – since I’d never heard of “blogging” in the early 2000s. My earliest published bits and pieces hail back to 2010 and 2011 (just a few pics on Kaspersky Club (Google Translate text only)). Sure, MWC’s had it’s bad patches (like in 2021), but it’s bounced back (and gotten bigger and cooler and flashier every year). ¡Mucho respeto!
And here we were again ->