Barcelona. It’s been a while since my last visit here, and even longer since I was at the Mobile World Congress – that was back in 2012, or four years ago. Those who view that as a sin, forgive me. And yes, I do consider it a sin. Having said that, it’s rather amusing to read through some of my old travel tales!
But enough nostalgia – let me get back to the present day and continue my story —>
The exhibition has changed a lot over the last four years. It used to be a very important event, albeit mobile/smartphone-centric with a local feel to it. Now it has grown into a global mega-exhibition comparable in scale to CES Las Vegas or the massive CeBIT exhibition in Hannover … or how it used to be. Unfortunately, CeBIT has – for some reason, its international participants have gone elsewhere. The good old mega-CeBIT has stopped speaking in all the languages of the world, and is now a distinctly German-language IT exhibition, which is a pity.
OK, enough pessimism. It’s time for me to turn on my caps lock voice.
The Barcelona show is now something else! There are eight huge pavilions, nearly all jam-packed with booths and crowds of visitors milling around the exhibitions. It feels really hot, in the good sense of the word.
We are also on show here: