We’ve a tradition at K of every year going to the banya with friends organizing a conference to which we invite our favorite and most valued partners and industry colleagues. It’s a global event to which folks fly in from literally all over the world – from the Americas to Australia (unlike our smaler scale regional and functional conferences).
The tradition started way back in 1999 (a year I reviewed not long ago), and it had a good long run of 10 years until, in 2009, we split it up into smaller, bite-sized, regional conferences, since the global get-together was getting just too big. Thus were born separate conferences for: the Americas, Europe, the Middle East and Africa, Asia-Australia, and Russia and neighboring states.
Back to the global conference – the first one was held in Moscow. The following year – in St. Petersburg, next – Cyprus, then Barcelona, Malta, and on and on in other coastal towns around the Mediterranean. Then appetites grew and took us to Caribbean islands, Rio de Janeiro and more exoticnesses. For more on these and other global gatherings – go here.
Several years afteAnd f the global conference was split up into regional ones, we kinda a missed it; so the obvious happened – we brought it back! (while keeping the regionally-focused ones too). For the reinstated biggies, we decided to have the world’s largest country as the theme and backdrop (well, why not?!). In 2017 it was in Moscow (where, as mentioned, the very first global partner conference was held in 1999 – what goes around comes around:); in 2018 – St. Petersburg; and in 2019 – Sochi. Curiously, 20 years ago these venue-cities simply wouldn’t have been able to host such large events; today – easily, and I’d recommend them to anyone.
Which brings us to this year…
Usually our traditional global partner conferences gather around 100-150 distributors and global partners – in-person. This year we were planning on (as is also a tradition!) spreading our wings a bit: to have it at the motorsport racetrack in Valencia. Alas – 2020 being… 2020, put paid to that! Still, tiresome, bothersome ubiquitous quarantine – it’s no reason not to have our global bash. We simply adjusted it: offline > online, rather – a hybrid of the two (yes, we do keep up with the times:). The original plan was for ~100 guests from 35 countries. In the end? 1800 from around 150 countries! // “Don’t underestimate the power of the global online event, Luke” :)
On the agenda for this hybrid global conference: my cyber-immunity concept; how the world is moving from the era of plastic to the cyber-era; our partner and product ecosystem; how our business has withstood the corona storm; and traditional reviews and forecasts from the cyber-ninjas in GReAT regarding the threat landscape.