Railrood good mood. It’s a different, special good mood. It’s a bit like motorbike good mood. There’s not much to it, but it brings a nice, calm, reflective feeling. You just stand there, in the engine control room at the front of a train and stare up ahead along the track and to the sides at the passing landscapes. Meditative almost. I’ve heard there are long videos on YouTube showing such railroad good-mooding. It’s so much better doing the real thing though…
I’ve some fantastic, earth-shattering-saving news: we’re announcing the global launch of Kaspersky Free, which, as you may have guessed by the title, is completely free-of-charge! Oh my giveaway!
We’ve been working on this release for a good year-and-a-half, with pilot versions in a few regions, research, analysis, tweaks and the rest of it, and out of all which we deduced the following:
There are a lot of users who don’t have the ~$50 to spend on premium protection; therefore, they install traditional freebies (which have more holes than Swiss cheese for malware to slip through) or they even rely on Windows Defender (ye gods!).
An increase in the number of installations of Kaspersky Free will positively affect the quality of protection of all users, since the big-data-bases will have more numbers to work with to better hone the machine learning.
And based on those three deductions we realized we had to do one thing, and fast: roll out a KL freebie all over the planet!
This post is all about trains, tracks, and digital-automation thereof. So, ideally, the 14-minute mix of Trans Europe Express should be listened to while reading this not-so-short post, IMHO…
20 years in business – is that a long time, or no time at all? Or how about 25 years of continuous development of new technologies and products (including the five years pre-KL)?
To answer that properly we need to ask how old the industry – cybersecurity – is itself. Well, the very first antivirus programs appeared just a few years before 25 years ago.
So that means we’re one of a handful of developers that created cybersecurity! Indeed, we’ve been in the industry since its infancy (when on-demand signature scanners were all the rage), and are still here today (in the new age of big data and machine learning). And that’s 20+ years in the cutting-edge avant garde. Oh yes. And no: modesty isn’t forbidding – it’s our birthday, after all :).
More immodesty: just think of all the cyber-nastiness we’ve been destroying in all those 20 years!
Of course, there’s never just one way of interpreting history. And Kaspersky Lab’s history is no exception.
On the one hand, we could look at old pics from our halcyon days of 20 years ago, recall the naive mistakes and missteps we made with a cringe, then also look in the mirror at our graying hair and deepening lines on our faces and get all melancholic! Sure – that’s possible…
But on the other hand – looking at the very same pics of those halcyon days of 20 years ago – we could simply smile instead, and say something like: ‘Not a bad first two decades, but we’re only just warming up!’ It’s all just perception: you gonna concentrate on the problems and difficulties, or the successes and achievements? Well, no prizes for guessing which perception we’re going for in this here post; yep the latter: ’cause that’s how we do it KL – we stay positive. In this business – you have to! And we hope we’ll inspire you, dear readers, to do the same.
Everything changed in 20 years? Actually – not quite. At least one thing hasn’t: work hard and think big
So, in the run-up to KL’s birthday, we had a long hard think about how we could most graphically and strongly arouse inspiration, while keeping true to historical faithfulness (and observing norms of decency:). And this is what we came up with: let’s have a quick look at some of the more curious and fun aspects of the company over the years – how it was in the ‘good old days’, how it looks now, and how it’ll be in the future.
I’ll start with the office.
If we go right back to the beginning – the early 1990s, we’ve moved offices a whopping six times!
Here, for example, is what the epicenter of development of one of the best antiviruses in the world looked like in 1994. That was our whole office! Ok, so registering as ‘Me Lab’ came three years later, but still – it was our office. It was actually part of the KAMI company, which produced software and hardware solutions in the 90s.
Btw, it was in this year (1994) that we took part in Hamburg University‘s AV tests for the first time – and unexpectedly won (by a mile) on quality of protection. In the pic above I think the smiles were breaking through the exhaustion after hearing about our win.
Our north-to-south-to-north tour of Sardinia was coming to its logical end. But one final thing I really need to tell you about is the hotel we stayed at on our last night. It was the Hotel Cala di Volpe, situated in the bay of the same name – here.
First – disclaimer! In a post that will be published on Friday, I say that I ain’t bothered at all about where I stay on my many trips around the world – just the basics are sufficient. Er, oops. It’s not that simple. For sometimes I do fully appreciate get carried away by the digs we stay at – especially when they’re as good as those on our last night in Sardinia!…
Cala di Volpe – yes, it’s posh. But also very interesting – for different reasons.
For example: here you can learn a lot about (up-)market segmentation and creating and increasing the interest level in a place for a targeted demographic. Next door is Porto Cervo village. From a distance it looks like just another humble fishing village. But on closer inspection, it turns out to be one of the world’s most expensive, exclusive resorts! Once a few millionaires started moving there, a whole load of other millionaires followed them, turning the whole area into a prestigious playground of the rich, which in turn attracted more and more ever-posher things like shops, hotels, services, whatever…
But back to the hotel…
It’s architecture is unique: never seen anything like it. Its labyrinth bends and twists make you lose your mind bearings, and you can find yourself at the same spot you passed just five minutes ago – going the other way!
The hotel’s design is real nice. Its swirls and squiggles and asymmetry are all fairly bonkers. Like. It’s so different to what everyone’s used to: straight lines, straight walls, straight staircases, straight everything! Not here!
After philosophizing and prophesizing (without our pens) about mankind as embodied in the monuments it builds itself, it was time for further deep thought – on the monuments nature itself builds – deep being the right word: for that’s how far we were going underground…
We’re here, on our route winding slowly from north to south of Sardinia.
Two hours of scaling down cliff faces and into (stagnant) pools; strolling about the picturesque countryside in the summer sun; visiting a winery we really didn’t want to leave…
Next up…
A commercial break! Time to chill a bit. Therefore, herewith, just photos of the sensational Sardinian scenery…
I’m no fan of vino. Even good wine leaves me cold. I mean – even to the extent whereby if there’s good wine on offer and also plain old water – I’ll go for the plain old water every time. There are exceptions though. For example, sometime in the early 2000s I was bowled over by some Italian Chianti – in Italy itself, but since then, every attempt to recapture the experience outside Italy failed miserably. I don’t know why. Maybe it just doesn’t travel well, or maybe it needs to be super fresh? But what about the ‘older is better’ thing with wine? It’s all a mystery to me.
There was one other wine I recall I really liked – some port in Portugal. Oh my grape! Now you’re talking! A magical drink – again, if purchased locally where it’s produced, in this case in the Douro Valley in northern Portugal. And again – if you get some outside the country, it’s some kinda plonk, no matter how expensive and fancy-looking the bottle.
I like my grapes in their original form, not fermented. A freshly-picked, freshly-washed grape – yum! Even grape juice I find a bit too sour – I always add water to it. I should maybe start adding water to my wine too if served it, but isn’t that frowned upon as a faux pas by some folks?
But I digest (grapes). But I digress…
The other day in Sardinia I had my third ever wonder-vino experience. And if you fancy yourself as a bit of a sommelier – or just like wine a lot, I recommend you get to where I had it (or maybe even move there:). For it’s here where I found myself actually asking for second helpings of the stuff.
All righty. I’m talking about the wine that’s produced in the ‘Saddura’ winery. Woah – just looked: no website and hardly any mention at all on the net. Underground! Exclusive! Unspoiled! The genuine item!…
Actually, there are a great many small wineries like Saddura in Sardinia, but that doesn’t make them all any less cool. There are also plenty of honey farms, but today we’re talking vino – Saddura vino:
In the very neat building here the locals tell us all about wine-making – its history and the details of the manufacturing process, including the growing of the grapes in the vineyards – how they’re tended and watered, etc., before being picked quickly all of a sudden once it’s deemed the right time (if picked too late they’ll be overripe). A mere 20+ workers (plus automation) manage to pick the lot – tons and tons – in a few days, and they’re all turned over to the fermentation-production facilities to eventually wind up in nice-looking bottles to be sold for a pretty penny.
Aha. Modern art too. Modern kunst and wine – what a pleasant combination :).
Oh no! Time to leave…
Sardinian vineyards and wineries – check. Next up: Sardinian archaeology…
History tends to repeats itself, its lessons not having been learned.
Sometimes the new does start to resemble the dystopian visions of the future of old, which our parents, grandparents and great-grandparents had nightmares about and/or read about in the caustic satirical works of the day. O tempora, o mores: nightmares, satire and dystopia – sure, they’re becoming reality, but guess where in particular – in journalism.
More than 85 percent of the company’s revenue comes from outside of Russia, so why would we ever put all of that at risk?
Since childhood there’s been a story I’ve never been able to forget – and wouldn’t want to. It’s Mark Twain’s short tale called How I Edited an Agricultural Paper (Once). Remember it? If you’ve read it’s a silly question – it’s impossible to forget. Not read it? Spend five minutes doing so now. Why? Well… it’ll save me having to explain something of importance and… you’ll never forget it! Though written nearly 150 years ago, it will open your eyes to the levels of competency, the motivations and the methods applied by a handful of modern-day headline-chasing journalists. And after that prestigious intro to today’s topic, we’ll go through Bloomberg’s latest fictional tale and dissect some of its false accusations, much as we did with its earlier volley of banya journalism.
Inaccuracy One.
To get a turnip It is better to send a boy up and let him shake the tree.
Just as a fish rots from the head down, so too here – the rot set in with the article’s heading:
Here, folks, we have: lies, with a sprinkling of manipulated information based on misconstrued facts to serve an agenda. Yes, seriously!
I’d heard so many good things from different people about Sardinia, the magical Italian island in the Mediterranean, but never been there myself. The sun always shining, clear blue sea, the tastiest grapes, cool cliffs, incredible islands along the shore… I should have made it here long ago, but it was never to be – until last week. So after we were done with business we had did a spot of tourism…
The sun is hot here, but you get an occasional and very welcome respite therefrom in the form of white cotton-wool-ball fluffy clouds floating by overhead…
