We’ve recently participated in IFA 2011 in Berlin, Europe’s biggest trade fair for consumer electronics. It was the second time we’ve exhibited – after last year’s successful event. According to the official figures, nearly a quarter of a million visitors attended the show this year, with 1,441 companies exhibiting their products.
It’s not exactly our target audience – we were the only IT security company there – but we are fans of unorthodox marketing and original approaches to things. The very fact that none of our competitors were taking part we actually took as a plus when taking the decision to go to IFA.