Tag Archives: sponsorship

It’s been a while since we’ve had any excavation news from the Minoan Bronze Age settlement of Akrotiri. But that doesn’t mean the archaeologists there aren’t still working away diligently. In fact, today I’ll show you how they’ve been continuing to expand our understanding of the ancient world.

You might be asking yourself: why Akrotiri, and not some other ancient city? Here’s a synopsis if you’ve missed my past posts.

In the Aegean Sea, the island of Santorini is probably best known for its Insta-friendly white houses, blue roofs, and breathtaking sunsets. But what a lot of people don’t know is that the island was once the site of one of mankind’s most significant natural disasters. Around 3,600 years ago, the Theran eruption destroyed a flourishing ancient culture. When excavations began here in the mid-20th century, archaeologists discovered an amazingly well-preserved city buried in volcanic ash, including two and three-story buildings. The settlement was incredibly advanced for the time, boasting structures with built-in sewage and water supply lines (I repeat: three thousand six hundred years ago!). Researchers have unearthed frescoes, pottery, furniture and numerous other artifacts attesting to the unbelievable cultural advancement of this ancient seaside society.

But when archaeology budgets were cut in Greece, excavations stopped due to lack of funding. Here and there some minor digging continued, but overall the project went into conversation mode. That’s where my obsession with the excavation begins, in 2006, when I first got acquainted with the settlement’s history. And when I put my mind to making the world a better place in some specific way, I get it done (or in this case, started!). So in 2016, lo and behold, excavations were resumed, after more than a decade, with our financial support! That’s how I ended up getting a chance to do a little digging myself, and dig I did! I even discovered a Cycladic statuette dated ~5,000 years old. Now every year we learn more and more about how the island’s ancient inhabitants lived.

So what were the highlights of 2019? There’s lots of fascinating progress to share in different areas:

Read on…

I often get asked what’s my favorite sport (along with, of late, which matches I’m planning on watching during the upcoming World Cup).

And my usual answer normally seems to disappoint a little: I don’t really have one, as I don’t like sitting in one spot in a stadium or on the sofa in front of the TV watching sport. I prefer to be doing the sport – rather, active activities – myself. Scaling volcanoes, going off on long expeditions in far-flung corners of the world, or just trekking along the banks of a river down a mountainous valley – that’s my bag.

And besides, I don’t watch TV – at all (dreadful habit:).

(Oops – me telling fibs again; I do watch TV in tiny doses: I watch kiddies’ stuff together with my own kiddies; I sometimes glance at the zombie-panel in the gym between sets; on the treadmill in the gym I switch to the nature/wildlife channels; and I’m not averse to peeking at a screen in business lounges in airports. But that really is it:)

Wait. I also watch Formula 1 races on screens, but that’s not quite ‘TV’. It’s normally in the Ferrari paddock, and there’s technical race info on the screens too. But I don’t watch a Grand Prix of a Sunday afternoon on regular TV.

So, yeah – you get it: I generally don’t watch telly. But there is one exception I make (besides all the other quasi-exceptions mentioned above). There is one thing on the TV that can force me to sit in one place for a long time. And it is a sport. And it is… snooker!

Not pool, not billiards… snooker, with its more refined rules and more tactical gameplay. And, by a strange (!) coincidence, we happen to sponsor one of the stages of the World Snooker Championship – Riga Masters.

And since I was in the UK, and my travel/business schedule permitted it, I got myself up to Sheffield, to watch the semi-final of the World Snooker Championship 2018!

Read on…

As I’ve mentioned here before, tearing up the rulebook is an internal slogan of our marketing department. Sometimes the proverbial tearing up of the rules occurs in explosive fashion (for example when we recently arranged for a Japanese Awa Odori dance to be performed at the Barcelona Carnival); other times, the ripping up takes place at a calmer pace and over a longer term. Incidentally, there’s a completely separate format – that of our philanthropic initiatives; but we tend not to harp on about these too much.

Anyway, let me tell you about another rulebook-shredder of the calmer, longer-term kind…

For several years our “face” in the Asia-Pacific region (APAC) was Jackie Chan. Everyone was pleased with this set-up, me included of course, and so we decided to continue in the same vein, but with a slightly different – Indian – slant, especially since KL’s prospects in this country are looking nothing less than spectacular. So in September 2011 we gladly announced that Sachin Tendulkar – the international cricketing legend – became our Brand Ambassador.

More: So, what’s all the fuss about?

“Tearing Up the Rule Book” is an informal motto we use in our high-level marketing. Looking back over our trip to the South Pole, sponsorship of the Ferrari Formula One Team, enrolling Japanese teen pop sensation AKB48, supporting the recent transantarctic expedition of Felicity Aston, and all sorts of other local events and promotions too, I think it’s fair to say that we pretty much totally tear up the rule book every time one is pushed our way.

And here’s a fresh example. But first a bit on the events leading up to it…

Last September, during one of my regular trips to Japan, my old acquaintance Okatani San invited all our party to a totally exotic restaurant.

The idea was to get all gluttonous on the tastiest of local cuisine – to the accompaniment of traditional Japanese Awa Odori dancing and singing, and then to join in the dancing and merriment ourselves.

More: Tearing up the rule book at the Barcelona Carnival …

She has made it!!!

Read more: Who is she? …

Italy is famous for (among other things, hmm, let’s see… pasta, scooters, diving footballers, fiery women…!) its supercars, while Russia is famous (besides vodka and bears in the street, of course) for its chess players. Therefore, in Italy we sponsor Scuderia Ferrari, while in Russia we have taken under our guardianship the young (born 1997) and extremely promising chess player Mikhail Antipov. He travels all around the world to take part in tournaments, and this of course entails visas, flights, hotels, etc., which his parents’ resources can’t fully stretch to. So we decided to step in and help out.

Read more > Chess and rugby