NOTA BENE

Notes, comment and buzz from Eugene Kaspersky – Official Blog

March 29, 2012

We Just Keep Picking Winners: Not Only Ferrari, but Also a Centurion!

As I’ve mentioned here before, tearing up the rulebook is an internal slogan of our marketing department. Sometimes the proverbial tearing up of the rules occurs in explosive fashion (for example when we recently arranged for a Japanese Awa Odori dance to be performed at the Barcelona Carnival); other times, the ripping up takes place at a calmer pace and over a longer term. Incidentally, there’s a completely separate format – that of our philanthropic initiatives; but we tend not to harp on about these too much.

Anyway, let me tell you about another rulebook-shredder of the calmer, longer-term kind…

For several years our “face” in the Asia-Pacific region (APAC) was Jackie Chan. Everyone was pleased with this set-up, me included of course, and so we decided to continue in the same vein, but with a slightly different – Indian – slant, especially since KL’s prospects in this country are looking nothing less than spectacular. So in September 2011 we gladly announced that Sachin Tendulkar – the international cricketing legend – became our Brand Ambassador.

Brand Ambassador

As you probably know, Cricket has English genealogy, and therefore it logically became popular not only in the motherland but also in the former British colonies: Australia, India, New Zealand, Pakistan, South Africa, Sri-Lanka, the West Indies…  Today, a billion-plus people around the world are just crazy about the game.

Just recently I was told that Sachin had broken a world record. And not just any old record. It’s one that will make sure his name will forever be one of the key figures in the annals of the game, and one that has the whole of India currently in a frenzy.

So, what’s all the fuss about? The fuss, in a word, is about a centurion. A cricketing centurion. Though the title was thought up eons ago, no one had ever become one – so tough was it to pull off. To become a centurion one needs to score a century – 100 runs – in 100 international matches. And it’s only Sachin who’s ever clinched it. Attaboy! Way to go! Now that’s how we like it – being a winner! The only other cricketer on the planet that comes close to Sachin Tendulkar in terms of cricketing achievements, is the brilliant Sir Don Bradman with a batting average of 99.94 runs.

Kaspersky Cricket

So it’s congratulations from me to our new face for APAC – a true champion; no! – a true centurion! I’m really looking forward to getting acquainted with him personally. I’ll leave you with a few photos…

Kaspersky Branded

Brand Spokesman Kaspersky Promotion

comments 0 Leave a note
Trackbacks 8

被最佳板球运动员的魅力所折服。 | Nota Bene | Eugene Kaspersky Official Blog China

Encontrando a la súper estrella del cricket | Nota Bene | El blog oficial de Eugene Kaspersky en español

Kaspersky Lab in association with Mensa launch the Global Think Test supported by ambassador Sachin TendulkarTHE IT COM WEEK | THE IT COM WEEK

Touché par le meilleur des batteurs | Nota Bene | Le blog officiel de Eugène Kaspersky en français.

Kaspersky Lab Partners Mensa – MAXIT Online

Kaspersky Lab in Association With Mensa Launch the Global Think Test Supported by Ambassador Scuderia Ferrari | InvestoBHARAT

System Haber — Kaspersky Lab sizi beyin jimnastiği yaparak 25.000 Dolar kazanmaya davet ediyor

Beyin Jimnastiği Yaparak 25.000 Dolar Kazanın

Leave a note
September 2, 2015

Top-100 Series: South America.

South America Continuing our slow migration across the surface of the globe as per my Top-100, it’s now the turn of South America to show us what it’s got. And it’s got plenty… 18. Angel Falls, Venezuela The highest waterfall in the world; almost a kilometer of free-falling water. Haven’t been myself, but have heard rave […]

August 28, 2015

Kamchatka-2015 – top to bottom!

In my humble opinion, Kamchatka is the most fascinating and beautiful place on the planet. Bold statement, I know; but coming from a power-globetrotter like myself, maybe you won’t reject it out of hand? If you do – read the upcoming series of posts on this year’s An-Kam (annual Kamchatka), and let’s see if you haven’t […]

August 27, 2015

Top-100 Series: North America, Part 2.

Hi folks, In continuation of my revised and revamped Top-100 of the most remarkable, interesting, enchanting and beautiful places and countries of the world, here’s the next installment: part 2 of the very best – IMHO – places to visit in North America, i.e., the North American continent, which (of course?:) includes Central American countries […]

August 24, 2015

Kamchatka-2015 – aperitif.

“Further [vertically] up there, there’s a path!” – Our guide, Fyodr.   Hi all! Phew! Back to civilization from the harsh wilds of Kamchatka, and beginning the slow acclimatization back to modern city life and all its creature comforts. In all we trekked 315km on foot, and probably traveled thousands of kilometers in all-terrain vehicles […]

August 21, 2015

Top-100 Series: North America – Part 1.

Howdy folks! I’ve started – so I’ll finish. In my lengthy prelude, I promised to lay before you my updated Top-100 Must-See Places in the World in several portions over several posts. You’ve already had my new – extra – Top-20 Cities. Next up is a set of Top-Non-City-Must-See-Places – actually 17 of them – […]

August 14, 2015

The abracadabra of anonymous sources.

Who killed JFK? Who’s controlling the Bermuda Triangle? What’s the Freemasons’ objective? Easy! For it turns out that answers to these questions couldn’t be more straightforward. All you have to do is add: ‘according to information from anonymous sources‘, and voila! — there’s your answer — to any question, about anything, or anyone. And the […]

More