NOTA BENE

Notes, comment and buzz from Eugene Kaspersky – Official Blog

March 29, 2012

We Just Keep Picking Winners: Not Only Ferrari, but Also a Centurion!

As I’ve mentioned here before, tearing up the rulebook is an internal slogan of our marketing department. Sometimes the proverbial tearing up of the rules occurs in explosive fashion (for example when we recently arranged for a Japanese Awa Odori dance to be performed at the Barcelona Carnival); other times, the ripping up takes place at a calmer pace and over a longer term. Incidentally, there’s a completely separate format – that of our philanthropic initiatives; but we tend not to harp on about these too much.

Anyway, let me tell you about another rulebook-shredder of the calmer, longer-term kind…

For several years our “face” in the Asia-Pacific region (APAC) was Jackie Chan. Everyone was pleased with this set-up, me included of course, and so we decided to continue in the same vein, but with a slightly different – Indian – slant, especially since KL’s prospects in this country are looking nothing less than spectacular. So in September 2011 we gladly announced that Sachin Tendulkar – the international cricketing legend – became our Brand Ambassador.

Brand Ambassador

As you probably know, Cricket has English genealogy, and therefore it logically became popular not only in the motherland but also in the former British colonies: Australia, India, New Zealand, Pakistan, South Africa, Sri-Lanka, the West Indies…  Today, a billion-plus people around the world are just crazy about the game.

Just recently I was told that Sachin had broken a world record. And not just any old record. It’s one that will make sure his name will forever be one of the key figures in the annals of the game, and one that has the whole of India currently in a frenzy.

So, what’s all the fuss about? The fuss, in a word, is about a centurion. A cricketing centurion. Though the title was thought up eons ago, no one had ever become one – so tough was it to pull off. To become a centurion one needs to score a century – 100 runs – in 100 international matches. And it’s only Sachin who’s ever clinched it. Attaboy! Way to go! Now that’s how we like it – being a winner! The only other cricketer on the planet that comes close to Sachin Tendulkar in terms of cricketing achievements, is the brilliant Sir Don Bradman with a batting average of 99.94 runs.

Kaspersky Cricket

So it’s congratulations from me to our new face for APAC – a true champion; no! – a true centurion! I’m really looking forward to getting acquainted with him personally. I’ll leave you with a few photos…

Kaspersky Branded

Brand Spokesman Kaspersky Promotion

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Encontrando a la súper estrella del cricket | Nota Bene | El blog oficial de Eugene Kaspersky en español

Kaspersky Lab in association with Mensa launch the Global Think Test supported by ambassador Sachin TendulkarTHE IT COM WEEK | THE IT COM WEEK

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July 2, 2015

In Kimberley, Oz, I was. Part 5.

Time to move from all things on-land to all things just off it – to the more attractive sections of coastline, for we were told the best natural charms of Kimberley lie on or near its shoreline. From Broome (the region’s ‘capital’ if you missed it earlier, also our base) the nearest bit of awesome […]

July 1, 2015

In Kimberley, Oz, I was. Part 4.

G’day possums! Back. In the outback… The next point of call on our tour or northwestern Australia was the Tunnel Creek National Park, around half an hour’s drive from Windjana Gorge. Tunnel Creek itself runs through a natural cave cut into the limestone that was once the Devonian reef here under the ocean. Tourists come […]

June 29, 2015

In Kimberley, Oz, I was. Part 3.

Hi all! After our first, somewhat tame forays into the wonderful wizard corner of Oz called Kimberely, it was high time we headed to the hellishly hot central part of the region – into the savanna and nearer to the Great Sandy Desert. For there’s plenty to see there too… Now, if you were to travel […]

June 25, 2015

In Kimberley, Oz, I was. Part 2.

G’day folks! I’m back – with tales from the outback… In today’s installment, a bit of narrative, but mostly just lots of pics – both from up in the air and on the ground. The landscapes here are stupefying. Endless horizons and beaches, islands, savannah, rock formations, cliffs. There’s so much to take in… so […]

June 23, 2015

In Kimberley, Oz, I was. Part 1.

By way of a preface: Without looking on the Internet, who can tell me which is bigger: the Moon or Australia? This is the first in a mini-series of posts on Kimberley, Australia! I’d heard a lot about this place. That it’s impressively beautiful, with scenic landscapes and fantastic views. But that it’s also huge, hard to […]

June 22, 2015

Hotel to cathedral.

I’d been wanting to get to Scotland for ages, and just recently I finally made it. But it was only for two days in St Andrews, and although those were a super two days, they hardly equaled ‘doing’ Scotland. Far too short a stay. A proper trip to Scotland requires several days touring the country, driving […]

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