NOTA BENE

Notes, comment and buzz from Eugene Kaspersky – Official Blog

March 29, 2012

We Just Keep Picking Winners: Not Only Ferrari, but Also a Centurion!

As I’ve mentioned here before, tearing up the rulebook is an internal slogan of our marketing department. Sometimes the proverbial tearing up of the rules occurs in explosive fashion (for example when we recently arranged for a Japanese Awa Odori dance to be performed at the Barcelona Carnival); other times, the ripping up takes place at a calmer pace and over a longer term. Incidentally, there’s a completely separate format – that of our philanthropic initiatives; but we tend not to harp on about these too much.

Anyway, let me tell you about another rulebook-shredder of the calmer, longer-term kind…

For several years our “face” in the Asia-Pacific region (APAC) was Jackie Chan. Everyone was pleased with this set-up, me included of course, and so we decided to continue in the same vein, but with a slightly different – Indian – slant, especially since KL’s prospects in this country are looking nothing less than spectacular. So in September 2011 we gladly announced that Sachin Tendulkar – the international cricketing legend – became our Brand Ambassador.

Brand Ambassador

As you probably know, Cricket has English genealogy, and therefore it logically became popular not only in the motherland but also in the former British colonies: Australia, India, New Zealand, Pakistan, South Africa, Sri-Lanka, the West Indies…  Today, a billion-plus people around the world are just crazy about the game.

Just recently I was told that Sachin had broken a world record. And not just any old record. It’s one that will make sure his name will forever be one of the key figures in the annals of the game, and one that has the whole of India currently in a frenzy.

So, what’s all the fuss about? The fuss, in a word, is about a centurion. A cricketing centurion. Though the title was thought up eons ago, no one had ever become one – so tough was it to pull off. To become a centurion one needs to score a century – 100 runs – in 100 international matches. And it’s only Sachin who’s ever clinched it. Attaboy! Way to go! Now that’s how we like it – being a winner! The only other cricketer on the planet that comes close to Sachin Tendulkar in terms of cricketing achievements, is the brilliant Sir Don Bradman with a batting average of 99.94 runs.

Kaspersky Cricket

So it’s congratulations from me to our new face for APAC – a true champion; no! – a true centurion! I’m really looking forward to getting acquainted with him personally. I’ll leave you with a few photos…

Kaspersky Branded

Brand Spokesman Kaspersky Promotion

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被最佳板球运动员的魅力所折服。 | Nota Bene | Eugene Kaspersky Official Blog China

Encontrando a la súper estrella del cricket | Nota Bene | El blog oficial de Eugene Kaspersky en español

Kaspersky Lab in association with Mensa launch the Global Think Test supported by ambassador Sachin TendulkarTHE IT COM WEEK | THE IT COM WEEK

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Kaspersky Lab Partners Mensa – MAXIT Online

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April 1, 2015

Internet on a jet.

Back on the road again… Rather – up in the air. So I continue one of my fave, recurring themes – flying and planes and all that. 2015 kicked off with some serious avia action for me: I’m already on my 30th flight, having been up in the skies 130+ hours. Not that I’m complaining – […]

March 31, 2015

A hotel on the banks of the Colorado. Woh!

There are a great many beautiful and unusual towns and cities in the world, there are volcanoes, there are valleys and canyons, and islands and lakes. There are also of course rivers: loads of them – all different. There are the grandiose, like the super-wide Amazon with its adjacent jungles, anacondas, piranhas, crocodiles and other […]

March 28, 2015

Hold on tight! In an off-road vehicle – off-road in Utah.

A few words about the vehicle that transported us about in Utah. And let’s not forget the super chauffeur… Here she is, a classic of the genre, giving the Land Rover Defender a run for its money: the Toyota Land Cruiser. Quite an old one at that. Only demonstrates the ruggedness of this remarkable 4×4: […]

March 27, 2015

A quick guide to Utah arches.

Why this national park is called the Arches is a rhetorical question. But if you haven’t been following this mini-on-the-road series from Utah, then read this. Yes, you want huge natural rock arches – you need to come here. There’s just so much awesome archness here. Wikipedia says there are as many as 2000 here, […]

March 25, 2015

U tire of Utah’s canyons? Not possible!

The red rocks of Utah – a simply captivating sight; from the outside, that is, which is what we checked out yesterday. Today it was time we had a look at all this from the inside. So off we headed to the Arches National Park‘s Fiery Furnace rocky massif. This is what we saw…

March 24, 2015

The Utah Saints: Crimson columns and massive mushrooms.

Since the previous day my brain had been variously boggling and boiling. This was eased a little by steam being emitted from said boggling and boiling brain out via my camera, but that alleviation process then went too far, leading poor brain into a state of half dehydration. The diagnosis sounds like this: I’ve (finally) […]

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