NOTA BENE

Notes, comment and buzz from Eugene Kaspersky – Official Blog

March 29, 2012

We Just Keep Picking Winners: Not Only Ferrari, but Also a Centurion!

As I’ve mentioned here before, tearing up the rulebook is an internal slogan of our marketing department. Sometimes the proverbial tearing up of the rules occurs in explosive fashion (for example when we recently arranged for a Japanese Awa Odori dance to be performed at the Barcelona Carnival); other times, the ripping up takes place at a calmer pace and over a longer term. Incidentally, there’s a completely separate format – that of our philanthropic initiatives; but we tend not to harp on about these too much.

Anyway, let me tell you about another rulebook-shredder of the calmer, longer-term kind…

For several years our “face” in the Asia-Pacific region (APAC) was Jackie Chan. Everyone was pleased with this set-up, me included of course, and so we decided to continue in the same vein, but with a slightly different – Indian – slant, especially since KL’s prospects in this country are looking nothing less than spectacular. So in September 2011 we gladly announced that Sachin Tendulkar – the international cricketing legend – became our Brand Ambassador.

Brand Ambassador

As you probably know, Cricket has English genealogy, and therefore it logically became popular not only in the motherland but also in the former British colonies: Australia, India, New Zealand, Pakistan, South Africa, Sri-Lanka, the West Indies…  Today, a billion-plus people around the world are just crazy about the game.

Just recently I was told that Sachin had broken a world record. And not just any old record. It’s one that will make sure his name will forever be one of the key figures in the annals of the game, and one that has the whole of India currently in a frenzy.

So, what’s all the fuss about? The fuss, in a word, is about a centurion. A cricketing centurion. Though the title was thought up eons ago, no one had ever become one – so tough was it to pull off. To become a centurion one needs to score a century – 100 runs – in 100 international matches. And it’s only Sachin who’s ever clinched it. Attaboy! Way to go! Now that’s how we like it – being a winner! The only other cricketer on the planet that comes close to Sachin Tendulkar in terms of cricketing achievements, is the brilliant Sir Don Bradman with a batting average of 99.94 runs.

Kaspersky Cricket

So it’s congratulations from me to our new face for APAC – a true champion; no! – a true centurion! I’m really looking forward to getting acquainted with him personally. I’ll leave you with a few photos…

Kaspersky Branded

Brand Spokesman Kaspersky Promotion

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被最佳板球运动员的魅力所折服。 | Nota Bene | Eugene Kaspersky Official Blog China

Encontrando a la súper estrella del cricket | Nota Bene | El blog oficial de Eugene Kaspersky en español

Kaspersky Lab in association with Mensa launch the Global Think Test supported by ambassador Sachin TendulkarTHE IT COM WEEK | THE IT COM WEEK

Touché par le meilleur des batteurs | Nota Bene | Le blog officiel de Eugène Kaspersky en français.

Kaspersky Lab Partners Mensa – MAXIT Online

Kaspersky Lab in Association With Mensa Launch the Global Think Test Supported by Ambassador Scuderia Ferrari | InvestoBHARAT

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May 15, 2015

A province by the sea.

“Should you happen to be born in an empire, It’s best to live in a remote province by the sea.” – Joseph Brodsky, Letters to a Roman Friend Top of the day to you all, dear readers of my blog. Been away for a bit. Over the May holidays I was lucky enough to spend […]

May 11, 2015

The aquapark in Atlantis: not to be missed.

Beach-resort holidays (‘vegging out’) are not my thing. At all. Sand, sun-loungers, parasols, ‘refreshing’ drinks and sunblock – I can survive that torture for two or three hours tops. Then I have to start strolling along the beach, sometimes a few kilometers at a time, oftentimes with camera. It beats lounging about any day. You […]

May 7, 2015

AV boost: exorcising the system-straining ghost.

Around the turn of the century we released the LEAST successful version of our antivirus products – EVER! I don’t mind admitting it: it was a mega-fail – overall. Curiously, the version also happened to be mega-powerful too when it came to protection against malware, and had settings galore and all sorts of other bells […]

May 5, 2015

Four tickets to Aogashima – part 2. Hachijo-jima.

A summary of part 1: 07:00. Flight from Tokyo (Haneda) to Hachijo-jima, then a tight connection – helicopter flight to Aogashima, a day there trekking and climbing about, and looking at and taking pictures of every nook and cranny. Beautiful! The next morning I had a vague sense of déjà-vu: waking up at the impossible […]

April 30, 2015

Four tickets to Aogashima.

The other day as I was browsing the Internet I came across a story about a most unusual place in Japan. It’s hard to get to but really worth the effort as it’s both beautiful and interesting. It’s the island of Aogashima, several hundred kilometers south of Tokyo, on the border between the Philippine Sea and […]

April 29, 2015

“Everybody be cool, this is a robbery.”

Startups – affairs that are risky and slow to build up momentum. They call for big cash, a knack for seeing into the future, and a nose for where the big returns on investment are. They take years to really get going; only one in twenty (or even more) doesn’t die a premature death. Traditionally, venture […]

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