Tag Archives: f1

Formula America 2013.

Formula 1 invaded Austin recently, occupying the territory for a whole two days until it made its retreat on the third. All the roads downtown were closed and turned into huge walkways for the thousands of soldiers F1 fans that came from afar. Not only were the roads closed but all the restaurants were as good as closed too – too full to take any diners who hadn’t booked weeks in advance. We passed the city’s Ugly Coyote bar and it was really getting wild in there – with punters dancing on the bar and other such boozy boogieness.

Alas, the energy and (over)drive downtown in the evenings didn’t quite spread to the racing track during the day – that is, for Ferrari. No changes to who’s leading, and the same non-red drivers up on the podium wasting the champagne. Grumble.

Scuderia have all their hopes pinned on their new mega-super racing car that’ll be used next season, which, combined with the world’s best drivers, is expected to tear up the competition. So we wait for next year. Patiently. Grrr!

A few pix from the event:

Formula 1 US GP 2013

Read on: I’m off to Ugly Coyote…

Abu-DhaBull.

How time flies. Though we sponsor Ferrari’s F1 team, I haven’t made it to a single Grand Prix race this year – and it’s November already! 2013? Where did that go?…

Anyway, better late than never – here we are, at the 17th 2013 Grand Prix in Abu Dhabi, capital of the United Arab Emirates.

Sooo, Abu Dhabi… what can I say? One word – a surname – sums it up best: Vettel. This man is just…irrepressible. An exceptionally skillful driver. A skillfully exceptional car. They must add Red Bull to the gas or something… But no – the real secret weapon car-wise is this unassuming fella. Jeeez, what a fearsome combo… these two on energy drinks. So fearsome of late that the red meat isn’t letting anyone else have a look in. Black horses in yellow fields included.

Alonso for the umpteenth time already started from somewhere in the middle, but then incredibly forced his way through to up near the front. This time he was fifth to pass the checkered flag. His leaving the second pitstop – have a watch on YouTube; clearly more than a little vexed was he…

F1 Grand Prix Abu DhabiQualifying – the view from the garage

Read on: fitting-up, start, fight!…

Flickr photostream

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Jerusalem Formula-1.

Shalom folks!

Last week I found myself in Israel, where a big fuss was being made over an event we were taking active part in: the Jerusalem Formula – Peace Road Show. In LOUD attendance were Scuderia Ferrari and Marussia F-1 racing cars, and also GT Ferrari Challenge, Le Mans prototype and DTM Audi cars. What a din that lot made!

Around 120,000 motorsport fans turned up to see the spectacle over two days. I imagine the labyrinth of streets in the Old City had mostly emptied while the racing was going on… but I didn’t see that so can’t confirm. This is what I saw:

DSC03435

More: the coolest ever opening of a new KL office…

Super Fly Finale.

Phew. A three-week US tour behind us. It’s been tough. It’s been stamina hammering. But it’s been fun. Shame to be leaving really, but commitments elsewhere beckon. We do leave with a ton of strong impressions and good memories though – and loads of pics. In all we managed to cram a heck of a lot into the allotted time, but made sure we enjoyed ourselves too – stopping to smell the roses and see the sights when we could. Now for the same old “suitcase – taxi – airport…”. Where we’re off to next I’ll tell you later on. But it sure looks like we’re in for a total change of landscape.

Our last day, in New York, turned out to be a pleasantly sassy, super-fly summation: a peachy press conference attended by folks from all over the world – including star participant Fernando Alonso! He’s playing the lead role in the new clip for our Safeguarding Me campaign (if you only knew how we had to guard his special “tomita” (the little Japanese talisman in the vid) during shooting!). Have a look for yourself:

More: Super Fly finale on the 40th floor…

Formula USA.

Hi all!

Still on the road Stateside… with an extra-enjoyable installment coming up. This time we’re flying south from New York and heading for the capital of Texas. Houston? No. Dallas? No. Austin? Yes! Why? To see Formula 1 crack America, of course!

Our US tour so far has gone something like this: LA – ArizonaChicago – Louisville – Miami – Boston – NYC. And now we’re back in the sunny south and revving up for F1. Formula 1 has tried repeatedly in the past to make its “formula” work in the USA as well as it does in much of the rest of the world, but never quite made it – like “soccer” has never really taken off here fully. But F1 of course reeaally wants to crack Terra Incognita – as successfully as… well, let’s see… Scotch whisky, French wine, and Stolichnaya! I think choosing Texas as the venue was a tad  ambitious – since of course you Don’t Mess with Texas – but hey, if they pull it off here, America will be in the bag!

More: Few nuances of the Austin track …

Shanghai – Slow Trains, Fast Cars.

Ni hao, all!

Shanghai – what a place. It’s really quite something. I mean in terms of its size (massive), the quantity of skyscrapers (plenty), the size of two of its airports (huge), and the number of stack interchanges and double-decker highways that crisscross the city (it contains probably several hundred miles of eight-lane roads – incredible). Blade Runner-esque Tokyo – move over! But I’m never lucky with the weather when I visit. This time Shanghai was once again covered with a haze so thick I could only see a few miles into the distance.

Tokyo

More: Maglev experience and F1 Shanghai-style

The Red Snowmobile.

I give you the new model of the Red Snowmobile!

Italy (and most of Europe) is buried under snow and frozen solid. It meant that the brand new Ferrari F1 car was unveiled online this year – the guests just couldn’t get there, myself included. I’m enjoying the photos of a severe Italian winter from the airport in Cancún.

// you can come up with your own captions :)

Cars and the climate collide….

And here’s a video of the presentation:

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