“When you tear out a man’s tongue, you are not proving him a liar, you’re only telling the world that you fear what he might say.”
Tyrion Lannister, Game of Thrones
Dear Mr. Dorsey and the rest of the senior management of Twitter,
I see that of late you’ve been having concerns about the ‘health’ of your social media platform, and how it can be used maliciously for spreading disinformation, creating social discord, and so on. As a long-time advocate of a safe and friendly internet, I share these concerns! Though I thought my company stood on the periphery of this social media storm, it turns out I was quite mistaken.
At the end of January of this year, Twitter unexpectedly informed us about an advertising ban on our official accounts where we announce new posts on our various blogs on cybersecurity (including, for example, Securelist and Kaspersky Daily) and inform users about new cyberthreats and what to do about them. In a short letter from an unnamed Twitter employee, we were told that our company “operates using a business model that inherently conflicts with acceptable Twitter Ads business practices.”
“OUR DETERMINATION THAT KASPERSKY LAB OPERATES USING A BUSINESS MODEL THAT INHERENTLY CONFLICTS WITH ACCEPTABLE TWITTER ADS BUSINESS PRACTICES”
Huh? I read this formulation again and again but still couldn’t for the life of me understand how it might relate to us. One thing I can say for sure is this: we haven’t violated any written – or unwritten – rules, and our business model is quite simply the same template business model that’s used throughout the whole cybersecurity industry: We provide users with products and services, and they pay us for them. What specific (or even non-specific) rules, standards and/or business practices we violated are not stated in the letter. In my view, the ban itself contradicts Twitter’s declared-as-adopted principle of freedom of expression. I’ll return to that point in a minute, but first let’s look at the others: