December 2, 2025
aibarA iduaS morf مرحبً
The attentive, regular reader might wonder – why have I been going to Saudi Arabia so often of late, when it’s hardly one of the most common tourist destinations? Indeed, I was here a year ago – in December 2024; before that in September 2023 (opening a regional office); and in 2022 I was here a full three times! And in all this is already my eighth visit here!
It’s quite simple really. Saudi Arabia is rapidly changing and developing (see those links above); you can see it in the more relaxed social rules, the number of buildings under construction, and the new airport terminals across the country. Naturally, special attention is given to the IT sector, and logically, cybersecurity is also a key focus. So for us, the Middle East is real interesting, and Saudi Arabia is of particular interest. Year after year, we’re growing here by double digits, and our Saudi business is one of the most significant slices of the company’s revenue “pie”.
So, of course, we have an office here, which I absolutely had to drop in on for an informal, friendly visit:
By the way, we already have more than 60 folks working here – mostly sales, marketing, and tech support.
