Hi folks!
As per usual, having only just seen off the previous year in blog format, it’s February already!
So here we are – in 2023; I wonder, will it continue the trend of being “roaring” – but not quite like the Roaring Twenties of last century? You know – first covid and the lockdowns, then you-know-what. Whatever next? I just hope there’s less roaring, and more… purring – and a lot less geopoliticism…
All this geopolitics, though – it has had one interesting effect on us here at K: it’s forced us out of our comfort zone. It made us adapt, quickly, to the new macro-reality we found ourselves in. We’ve been working harder than ever before – not quite in panic-mode, but not far from it, and we’ve ended up stronger, nimbler and smarter for it. Just as well – for who else is going to do much of the heavy-lifting in building the secure digital future we all deserve?!…
And all our hard work really has paid off: despite everything (though the official figures aren’t in just yet), we managed to maintain sales of our products practically at the same level as in 2021! Sure, we took hits in both North America and Europe, but those were made up for by boosts in all the other regions of the world. In a word: woahski.
// Photographic digression. Why? See the bold below… ->
So, like, how did we manage it? Two main ways really: first – because we’re awesome, obviously; second – we’re kinda getting used to thriving through ****storms! For let’s face it, they’re becoming the norm for us. Crisis management – what’s that? It’s simply “management” now ). Yes, of course we’d prefer calmer seas, without all the geopolitical thunderstorms we’ve zero control over. Instead the seas are as choppy as heck. So we adapt, we toughen up, we get our sea legs, and steer the ship as best we can to ride out the storm. What else can we do?…
Read on…
