June 19, 2026
An ingenious ploy in Seoul to sell you more stuff!
Of course, we’re all different. Some are tall, some average height, some a little shorter; some are brown-haired; some blond(e), while others are already gray. In some places there are more Asian faces, in others African, yet others – European. Some are extroverts (as I choose to be); at the opposite end of the spectrum are introverts, and the rest are somewhere in-between. Some are “XY”, and the other, lovely half is “XX”. So… makes sense that we all have completely different thoughts and feelings about… shopping. Not for the weekly groceries, but for clothes, presents, accessories, and other bits and bats…
For example, if I go into a store, I quickly choose the item I need, try it on in a flash (if it’s clothing), instantly fill the cart (if it’s something else), and in transit airports on the way home I just randomly stuff bags with all kinds of tasty goodies (for both home and the office) -> pay fast and get out of there!
For others, it works differently. They simply go nuts over every sort of item laid out or hung up in stores. All of it has to be examined, compared, tried on, etc., etc. – and that all takes time (plenty of it!).
However, the world can be a surprising place. And here in Seoul, I spent a whole hour (60 minutes!) wandering around a store, goggling at the display windows and everything else – something I literally never do. But let’s start right at the very beginning…

This wasn’t just a “store full of all kinds of very important little odds and ends”. It was, in fact, a full-blown art object – outside and in:

And it’s called Haus Nowhere:

What can I say? It’s a total mind-blower – not just a retail outlet. Practically the whole place was filled with really impressive art objects of completely different calibers and styles:

Again, this was just a store! Selling various, but highly unusual, and mostly very designer-y, goods.
Awesome place! Right here in central Seoul:

This oversized broccoli was installed outside the store entrance – a sign of things to come:

Apparently they change these installations every now and again. A few days before there’d been a huge Mickey Mouse here.
The first floor of the building (right after the entrance) was all plant-based and vegetarian. First, the familiar giant broccoli again:

Then other vegetables:

We went up to the second floor:
And this was where the brain-melt began! Full-on art-surrealism here!
These guys bowled me over! The quality was off-the-charts. Who the artist was, or how they were made, I don’t know. But it was simply a masterpiece of contemporary art.
Wait… So, all of this is just an eyewear store?!

Well, that’s one way to bring potential customers into the store!
Even I tried a pair on. Nope, not my size:

But it wasn’t just spectacles. Also: various designer tableware. Forks and spoons with wonky handles, cookie-shaped openers, and there in the foreground: a mug with two little chili peppers on it:
Wait… no: not chili peppers but… nail extenders! How can you not buy something like that when the color matches exactly your nail polish?!

This… robo-monster was “alive” – every so often it swayed and changed its pose slightly:

By its leg – a little dog…

No, not a real one.

Onward!…

Cosmetics. Hmm. Nothing (for me) to see here…

A nook with hats. Almost every one of them was a work of art, no less!
At the exit there was this… silver beetle?

Up the escalator to the next floor…

It was a bit simpler there: they sold various designer teas, which you could sample right there in the “tea house”.

Naturally, the elevator was designer too.

The elevator doors opened and closed… From bottom to top and back again!
What a walk that was! And all in the name of retail-therapy – something I never normally actually get any therapeutic benefit from.
Getting out of there without any purchases was rather difficult – especially for NK ).

























