All as per plan: another partner conference – this time in Ajman!

“Busy, busy – as a bee: that’s me!”

Yes, I could have been a poet, but I’ll settle for… globetrotting (partner-)conference-bingeing CEO!…

For yes – you’ve guessed it – I was at yet another partner conference the other week. This came hot on the heels of a real busy schedule in Egypt, after which I was teleported over to the UAE (more precisely, to the small Emirate of Ajman, here) for our annual partner conference for the Middle East and Africa region.

This was our eighth regional conference in… the region (having started in 2017, but we had a few pandemic-related breaks). And how we’ve grown! This time we were joined 110 partners from 67 companies across 20 countries. For some the flight to get there took eight hours, while for others – the local partner – it was just five minutes in a taxi!

Anyway – welcome!…

// And thanks for making just the one typo in the welcome sign :-) ->

I wonder if they had typos over there? ->

So what is a “partner conference,” and why is it such a big deal for our global business growth (and for me to be in attendance at most of them!)? Well, I don’t want to bore my loyal regular readers by repeating myself. So instead I’ll redirect the newer readers to a recent post that covers this.

A tradition of mine: taking a pic of the hall when all is set up and we’re waiting for the guests to arrive (yes, I like uncluttered pics:) ->

Events like this, surely it goes without saying, are a huge team effort. Within a set budget, the crew finds a suitable venue, lines up contractors, and handles logistics, catering, a million little details, and everything else you can think of. Honestly, it’s a whole separate saga: super complex and exhausting.If you’re curious, I can even ask the team to share what really goes on behind the scenes.

Meanwhile, their photographer caught me from this angle:

Ok. Showtime!…

As per, I covered all the hottest cybersecurity topics – without too much detail. Other folks handle details perfectly well )…

I also made some announcements – both big and small ->

Here’s a pic from outside ->

Alas, the sunsets weren’t exactly in our favor this time ->

…Well – apart from the “Jupiter effect” ) ->

And that was that. So long, Ajman!…

Oh – and thanks for correcting the typo. But… why the quotation marks? :)