February 12, 2015
Amid all the neutron-proton-electron collision topics of late on these here cyber-pages – a bit of a breather. Time for some sports news…
Some of you – especially those who follow our blogs – will know how we’re fairly well into the sponsorship thing: supporting sporting teams (and individuals – see later) around the globe, sometimes in the most unlikely of places. Here’s a quick overview for those who’ve not been watching carefully…
Down under, our logo has been worn on the fetching kits of a Sydney rugby club for some years now, while down the coast in Melbourne it adorns the shirts of a team of Australian rules football.
Read on: Chess and billiards…
March 29, 2012
As I’ve mentioned here before, tearing up the rulebook is an internal slogan of our marketing department. Sometimes the proverbial tearing up of the rules occurs in explosive fashion (for example when we recently arranged for a Japanese Awa Odori dance to be performed at the Barcelona Carnival); other times, the ripping up takes place at a calmer pace and over a longer term. Incidentally, there’s a completely separate format – that of our philanthropic initiatives; but we tend not to harp on about these too much.
Anyway, let me tell you about another rulebook-shredder of the calmer, longer-term kind…
For several years our “face” in the Asia-Pacific region (APAC) was Jackie Chan. Everyone was pleased with this set-up, me included of course, and so we decided to continue in the same vein, but with a slightly different – Indian – slant, especially since KL’s prospects in this country are looking nothing less than spectacular. So in September 2011 we gladly announced that Sachin Tendulkar – the international cricketing legend – became our Brand Ambassador.
More: So, what’s all the fuss about?
March 1, 2012
“Tearing Up the Rule Book” is an informal motto we use in our high-level marketing. Looking back over our trip to the South Pole, sponsorship of the Ferrari Formula One Team, enrolling Japanese teen pop sensation AKB48, supporting the recent transantarctic expedition of Felicity Aston, and all sorts of other local events and promotions too, I think it’s fair to say that we pretty much totally tear up the rule book every time one is pushed our way.
And here’s a fresh example. But first a bit on the events leading up to it…
Last September, during one of my regular trips to Japan, my old acquaintance Okatani San invited all our party to a totally exotic restaurant.
The idea was to get all gluttonous on the tastiest of local cuisine – to the accompaniment of traditional Japanese Awa Odori dancing and singing, and then to join in the dancing and merriment ourselves.
More: Tearing up the rule book at the Barcelona Carnival …
July 15, 2011
Italy is famous for (among other things, hmm, let’s see… pasta, scooters, diving footballers, fiery women…!) its supercars, while Russia is famous (besides vodka and bears in the street, of course) for its chess players. Therefore, in Italy we sponsor Scuderia Ferrari, while in Russia we have taken under our guardianship the young (born 1997) and extremely promising chess player Mikhail Antipov. He travels all around the world to take part in tournaments, and this of course entails visas, flights, hotels, etc., which his parents’ resources can’t fully stretch to. So we decided to step in and help out.
Read more > Chess and rugby