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Tag Archives: ferrari

Super Fly Finale.

Phew. A three-week US tour behind us. It’s been tough. It’s been stamina hammering. But it’s been fun. Our last day, in New York, turned out to be a pleasantly sassy, super-fly summation: a peachy press conference attended by folks from all over the world – including star participant Fernando Alonso! He’s playing the lead role in our new clip for our Safeguarding Me campaign …

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Yeeee-ha!

Well, what can I say? The race track was constructed very… interestingly, as I’ve mentioned; however, the first race was kinda boring. So let me simply share some visuals with you…

More: The visuals …

Formula USA.

And now we’re back in the sunny south and revving up for F1. Formula 1 has tried repeatedly in the past to make its “formula” work in the USA as well as it does in much of the rest of the world, but never quite made it – like “soccer” has never really taken off here fully. But F1 of course reeaally wants to crack Terra Incognita …

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Tuscan Melodies.

Rides come in all sorts of different shapes and sizes. On water skis, under sail, on horses, bikes, motorbikes, rollerblades… But for some reason what really gets my heart pumping are rides of the very fast kind in motor cars. And here I am – at the stage of the season of the Ferrari Challenge. Italy, Tuscany, the Mugello Circuit …

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Shanghai – Slow Trains, Fast Cars.

Shanghai – what a place. It’s really quite something. I mean in terms of its size (massive), the quantity of skyscrapers (plenty), the size of two of its airports (huge), and the number of stack interchanges and double-decker highways that crisscross the city (it contains probably several hundred miles of eight-lane roads – incredible). Blade Runner-esque Tokyo – move over!

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Ferrari FF – Flippin’ Fast!

A little about my Ferrari FF test drive… First of all a warning to all would-be Ferrari drivers: without a reasonable amount of tutoring in how to drive a sports car of this caliber – you’d be fairly nuts to just get in one and drive off. It’s dangerous stuff. A little unsteady footwork can send this powerhouse in unexpected directions at silly speeds …

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The Red Snowmobile.

I give you the new model of the Red Snowmobile!

Italy (and most of Europe) is buried under snow and frozen solid. It meant that the brand new Ferrari F1 car was unveiled online this year – the guests just couldn’t get there, myself included. I’m enjoying the photos of a severe Italian winter from the airport in Cancún.

// you can come up with your own captions :)

Cars and the climate collide….

And here’s a video of the presentation:

You can find out more about our partnership with Scuderia Ferrari at a dedicated webpage or follow the updates on Facebook and Twitter.

Pearl Races.

I’m back again, this time delivering you an experience from Zhuhai, China (literally “Pearl Sea”, 珠海) – one of the seven tracks of the recently launched Intercontinental La Mans Cup series. As luck would have it I was invited to the race on my way to a business meeting (and didn’t regret it one bit!) …

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Dubaihattan.

You won’t believe it, but I’m in Dubai… again! This time we held our annual European Partner Conference at the Jumeirah Zabeel Saray hotel, on the beach of the iconic Palm Jumeirah. More than 100 partners from all over Europe worked hard for two days – and played hard at Ferrari World in neighboring Abu-Dhabi …

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Monza-2011.

The start of the race was really crazy… The adrenalin was pumping like mad (in the stands too). We invited our guests to Monza this year – all our very favorite partners and journalists. Here they’re getting ready to see all the action on the TVs hanging from the roof, and of course live too – right next to the starting/finishing line! …

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