Strolling about London’s West End several weeks ago, on the recommendation of an art collector friend of mine we dropped by New Bond Street, the spot where the capital’s zillion year-old auction houses are situated. The timing was just right I think, as a few days earlier we’d been at the Tate Modern, and I was all child-in-a-sweet-shop and in the mood for getting hold of a small Rothko or some other such crazy modern art masterpiece for the office. Which is surprising, especially to me, as it’s not like I usually splash out – on anything – as normally doing so is just to show off.
And then I saw it – the bright, shiny, emerald colored… elephant! With a golden angel on its back blowing a horn! It was big, it was elegant, it was cast out of bronze. It heralds hope for the future – “a future promising great fortune”! It’s also the kind of piece that’s truly very aesthetically satisfying to look at – unlike some of the completely mad modern kunst exhibits over in the Tate. I fell in love with it immediately.
Still, what made this piece in particular stand out for me most of all was its color – British racing green KL green! We’ve used green and only green for just about everything KL for years – product boxes, our logo, fonts, mascots… even furniture and fittings in our offices around the world. Yet another factor I’m sure was attracting me to namely this modern artwork was that it was created by a surrealist I’ve always really admired. He’s just so unique with an unmistakable style all of his own. And down the years I’ve been checking out and rechecking many of his works all over the globe – particularly in the museums dedicated to him in Catalonia and Florida. You guessed who yet?
So, to summarize, the equation of my thoughts about this funky green elephant the first time I saw it several weeks ago went something like this:
KL Green + aesthetic delight + genius artist I’m a true fan of + a future so bright we’ve gotta blow a horn = must have!